Sunday, December 13, 2015


Fri. 02/27/2015.

The MaxMara Offshoot label, Sportmax, has of late, truly come into it's own and stands now as a Contender for Best Refresh of a House! Fall 2015 saw the house design team striking hard a balance of Minimal and Luxurious with a decidedly Artsy edge A La Louise Trotter at Joseph and more comparatively, Phoebe Philo at Celine (Incidentally, where many of the team there have recently strayed from to take residence here)

Fall was full of Masterful riffs on the Autumnal requisites, Incredibly luxuriant sash waist coats (this season cinched with a very utilitarian looking Leather Cord) in Plush Cashmeres or Woolens, or more Architecturally in Buttery, yet Industrial looking Leathers in colours like Cumin and Burnt Orange for the leathers and Toast and Buckwheat for the fabric coats. This led off down some wayward paths of experimentation with Patchwork blocking and Floral prints that never really coalesced into anything desirable or anything other than Confused looking!

The simpler and more reductive things were kept, the more splendid the outcome... A Curry Leather Reefer on Binx Walton... A Black Off-Shoulder Cable-knit Sweater dress with a wide fold over Rib-knit cuff at the shoulders was hearkening back to the 80's but looked as modern and as wearable as can be for now. The same could be said of an Absolutely, Exquisitely Breathtaking Honey colored Mink Duffel coat that won the show with Frightening ease! It was truly Exceptional!

The Sportmax team has still a little way left to go, some bumps to smooth out yet, but the trajectory being plotted augers well for them to step up to the next plateau and really show the Fashion world what they have and to distinguish them from and step out of the shadow of their more well known Big Sister Label, MaxMara, and carve out an Identity of their own! With the kind of clothes they are currently producing, that should not be an Insurmountable problem in the least!

That's All.


No comments:

Post a Comment