In the recent history of the label Sportmax, it has definitively shown that the label (under it's Anonymous creative team) has moved away from the shadow, and style, of it's big sister label, Max Mara. This has been most evident by the fact that the look of the Sportmax clothes are in little, to no way, beholden to the tenets of it's sibling label. That can prove to be a bit tricky sometimes, establishing an identity of one's own when there is an already well-defined identity and DNA present at your companion house. Yet, the Sportmax Team seems capable and fully ready to do exactly that.
Their brief and nautical inflected Resort 2016 collection had sufficient quirk to keep it different and interesting, (i.e. Mismatched Pockets) but had enough classically easy looks to make sure the clothes still will appeal and sale. With a palette of almost exclusively Navy, Black and White, these pieces are destined to work for all areas of a woman's life, and injected into the mix, was a muted Brick Red, shown only in Suede on a couple outfits, to add a little pizzazz to your life. Nothing was overly tricky or outré, but it was just enough a bubble off plumb to distinguish itself away from Max Mara in the best way possible.