Daks.
Daks is a Heritage brand in Great Britain that has it's largest client base in Asia. It's celebrating it's 120th Anniversary this year and has enlisted relative Unknown Filippo Scuffi to Amp things up and bring the Label into the light and give it more appeal across Europe and the Americas. First things up, The Daks Check is inevitably going to be compared to that other British Standard, Burberry... let's just get that Elephant in the room out of the way! It's a Treacherous Field to play on for Scuffi who has Christopher Bailey's ENORMOUS success shadowing him, whether anyone admits it or not.
As this is only his second go round with Womenswear, Scuffi seemed amply suited to the challenge and, yes there were some missteps, but mostly, it was a Very Confident, Chic, Stylish collection. A little throwback and conservative, Perhaps, But it was also Easily Wearable and Scuffi did take some liberties and risks that if they didn't all pay off, that he is willing to Risk makes it worth the try.
Opening with a Superb shift that had Vintage Couture Flair to it in Camel Doubleface Cashmere, Scuffi showed command with cut and drape. Another Camel Cashmere piece at Exit No. 3, A wrap coat belted low on the hips, Was truly Attention Getting! There was truly SO much to like here, if Scuffi wasn't Pushing Boundaries so much, he was Dexterously exercising his aesthetic and coming up with some Fantastically Wearable and Wantable Clothes!
A Camel Pantsuit at Exit No. 18 was as Sharp as a Scalpel and a Beaded Long sleeve crop tee done in the House Plaid over Cranberry coloured Leather Trouseres was Playful but also Casually Luxurious at Exit No. 24. A SUPER Simple combination of a Cashmere Turtleneck in Dark Moss and Easy cut Trousers in Olive was a Winner at Exit No. 27 for it's Innate Sophistication and how it would be Universally Flattering in it's Clean Simplicity!
The Whimsy and one might dare say, Couture Cut of a Strapless Ballgown. Exit No. 38, based on a Trench coat was Gutsy and Ballsy for Scuffi, for it could have come off Belaboured and Retro in all the worst ways, but it was felt Resolutely Fresh, and still retained is Classicism. The only Stumble was the Overweight Evening/Mariee Gown that was cut like a Knit Sweater Inflated with Helium and lined in Lead. It was Unnecessary after the Lovely Check Print Bustle skirt and Black sweater combo that came directly before it and that would have been a more impressive close.
However you slice this Cake... Filippo Scuffi is showing that with a Season or Two more under his Belt, He'll be a Contender for one of the Most sought after invites during the London Fashion season. He has ENORMOUS Talent, he has a House that has plenty of money and labour to experiment and make Decadently Luxurious products. Scuffi simply needs to Hone in on what makes Him, HIM and channel that into the House Codes and DNA, Once that is Accomplished, Look Out London! And, The World!
That's All.
Bye4Now!
Daks is a Heritage brand in Great Britain that has it's largest client base in Asia. It's celebrating it's 120th Anniversary this year and has enlisted relative Unknown Filippo Scuffi to Amp things up and bring the Label into the light and give it more appeal across Europe and the Americas. First things up, The Daks Check is inevitably going to be compared to that other British Standard, Burberry... let's just get that Elephant in the room out of the way! It's a Treacherous Field to play on for Scuffi who has Christopher Bailey's ENORMOUS success shadowing him, whether anyone admits it or not.
As this is only his second go round with Womenswear, Scuffi seemed amply suited to the challenge and, yes there were some missteps, but mostly, it was a Very Confident, Chic, Stylish collection. A little throwback and conservative, Perhaps, But it was also Easily Wearable and Scuffi did take some liberties and risks that if they didn't all pay off, that he is willing to Risk makes it worth the try.
Opening with a Superb shift that had Vintage Couture Flair to it in Camel Doubleface Cashmere, Scuffi showed command with cut and drape. Another Camel Cashmere piece at Exit No. 3, A wrap coat belted low on the hips, Was truly Attention Getting! There was truly SO much to like here, if Scuffi wasn't Pushing Boundaries so much, he was Dexterously exercising his aesthetic and coming up with some Fantastically Wearable and Wantable Clothes!
A Camel Pantsuit at Exit No. 18 was as Sharp as a Scalpel and a Beaded Long sleeve crop tee done in the House Plaid over Cranberry coloured Leather Trouseres was Playful but also Casually Luxurious at Exit No. 24. A SUPER Simple combination of a Cashmere Turtleneck in Dark Moss and Easy cut Trousers in Olive was a Winner at Exit No. 27 for it's Innate Sophistication and how it would be Universally Flattering in it's Clean Simplicity!
The Whimsy and one might dare say, Couture Cut of a Strapless Ballgown. Exit No. 38, based on a Trench coat was Gutsy and Ballsy for Scuffi, for it could have come off Belaboured and Retro in all the worst ways, but it was felt Resolutely Fresh, and still retained is Classicism. The only Stumble was the Overweight Evening/Mariee Gown that was cut like a Knit Sweater Inflated with Helium and lined in Lead. It was Unnecessary after the Lovely Check Print Bustle skirt and Black sweater combo that came directly before it and that would have been a more impressive close.
However you slice this Cake... Filippo Scuffi is showing that with a Season or Two more under his Belt, He'll be a Contender for one of the Most sought after invites during the London Fashion season. He has ENORMOUS Talent, he has a House that has plenty of money and labour to experiment and make Decadently Luxurious products. Scuffi simply needs to Hone in on what makes Him, HIM and channel that into the House Codes and DNA, Once that is Accomplished, Look Out London! And, The World!
That's All.
Bye4Now!
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